Now you can get safe, gentle results with our luxurious new South Beach Intense Brightening for Faces™ formula. South Beach Intense Brightening for Faces™ is the ultimate in safe, gentle and effective natural use for the delicate area of the face. Our proprietary Insta-Brite™ technology exclusive to South Beach products provides an instant brightening effect with each application, giving your skin a brighter, more youthful glow from the first day you use it. With continued use, the active ingredients work with your skin to provide long lasting results and even out skin tones. Unlike cheap drug store skin lighteners or bogus imitators, our South Beach Intense Brightening for Faces™ is very gentle and does not contain any potentially harmful or irritating chemicals such as Kojic Acid, Hydroquinone or Mercury.