We use analytics and user behavior tracking tools, including Google Analytics 4 ("GA4") and Microsoft Clarity, to better understand how users interact with our websites, applications and services.
These tools may collect information such as device and browser information, IP address, pages visited, session duration, clicks, scrolling activity, navigation paths, and other usage and interaction data. These tools may also provide session replay and heatmap functionalities that help us analyze user behavior and improve website usability and performance.
We use this information to monitor performance, improve functionality and user experience, identify and resolve technical issues, and optimize customer journey and conversion processes, including checkout processes.
These tools may use cookies and similar tracking technologies to collect and process information about your interactions with our websites and applications. You may manage your preferences through our cookie settings or browser controls.
